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Mobile commerce app Spring wins $25 million in funding

04/23/201504/22/2015 Jorge Gonzalez

Spring raises more funding from venture capitalists Funding continues to flow into the mobile commerce sector, as venture capitalists show more support for services and platforms that show promise. Spring, a mobile commerce firm founded by venture capitalist David Tisch, has announced that it has received $25 million in its latest round of funding. This funding round was lead by Google Ventures, Sound Ventures, and Groupe Arnault. The funding will help the platform continue to improve its mobile application, also called Spring. Spring app is becoming a popular mobile shopping…

Mobile ads that encourage app installs grow in revenues

03/27/201503/25/2015 Stephanie Beck

That said, the success of this form of advertising is not as great as what some forecasts had predicted. A new estimate has been issued by eMarketer that has shown that mobile ads for the install of apps have been rising in both their use and performance over the last couple of years, but their revenues are not meeting the expectations of the assumptions of many firms. These mobile advertisements are run on the news feeds of Facebook and Twitter, among other places. Among the other areas where this type…

Mobile ad product innovation at Yahoo sees new high profile faces

01/23/201501/20/2015 Julie Campbell

The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that there has been a new senior vice president of ad products named at…

Mobile marketing sees important shift in search activities

06/10/201406/07/2014 Jennifer Goula

It appears as though many device users are opting for apps instead of browser based engine queries. When it comes to the paid search element of mobile marketing, it looks as though the trend is moving toward apps such as Yelp, and are stepping away from the previously preferred use of search engines via browsers. This is representing a considerable threat to the dominance of Google when it comes to paid search. The reason that so many people are starting to choose apps is that there are so many of…