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Mobile marketing at eBay has changed platforms

11/17/201411/15/2014 Jorge Gonzalez

Google AdWords have been replaced by those from the Bing Ad platform for smartphone and tablet users. The massive online marketplace, eBay Inc. has made a massive move in its mobile marketing strategy by replacing the Google AdWords that it had previously been using, in favor of Bing Ads from Microsoft. Considering the size of eBay, this is a considerable loss for Google, and a tremendous gain for Microsoft. As is the case with many large online retail sits – both on the standard web and in mobile commerce channels…

Holiday mobile commerce nearly doubles at eBay

12/09/201312/07/2013 Julie Campbell

The massive online marketplace and auction site has experienced its biggest year, yet, in 2013. According to one of the most recent announcements from eBay, the company is experiencing its best holiday mobile commerce season ever, particularly when its payments through PayPal are taken into account. Though it has continued to experience strong sales since the first shopping weekend, that was a hot performer. From Thanksgiving through Cyber Monday, both eBay and PayPal saw the highest holiday mobile commerce activity that they have ever had. The volume of purchases and…

Mobile payments record broken by eBay

12/15/201212/15/2012 L. Green

The American smartphone transactions volume increased by 133 over last year’s figures. Mobile payments and everything in the smartphone commerce sphere has been making news headlines throughout the entire holiday shopping season, and the figures are now starting to reveal that records are being broken this year. eBay, for example, has shown that year over year, its use has exploded over smartphones and tablets. Similarly, Waifair.com, a home goods retailer, has reported that its Cyber Monday revenues spiked by 75 percent this year, when compared to the same day last…

Mcommerce holiday shopping has already started at eBay

11/14/201211/14/2012 Stephanie Beck

The online auction site has boosted its deals and options for shoppers who are on the go. Christmas and holiday shopping is coming early to eBay as it has already opened up a number of its additional mcommerce features in order to appeal to consumers who are looking to get a head start on their gift buying. However, the complete line of additional options and deals won’t be launched until Thanksgiving. A recent survey has revealed that the average American family will complete their Thanksgiving dinner at 5:23pm (Eastern Time).…

Mcommerce app from eBay breaks the 100 million download mark

10/02/201210/02/2012 Julie Campbell

The company has now had to alter its global transaction projections for this year. Now that the mcommerce application from eBay has been downloaded over 100 million times, and there have been over 100 million listings through smartphones and tablets, eBay has found itself needing to change its 2012 projections for global transactions over mobile devices to $10 billion. The achievement of this tremendous milestone was an important one for eBay. The numbers included all of the downloads from its app suite, which includes the central online auction application, the…