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Mobile commerce has grown 24 percent in a year

10/09/201310/09/2013 L. Green

The data from a recent survey has revealed that spending is increasing rapidly over smartphones and tablets. According to the results of a recent study, consumers continue to love everything about their mobile devices and are using them on an increasing basis as a part of their overall shopping experiences through mobile commerce. Consumers are using their smartphones to help them to interact with their favorite retailers. This, according to a mobile commerce report that was recently released in a partnership between the Partnering Group and comScore. What it revealed…

Mobile marketing to bring in $400 billion in two years

09/09/201309/07/2013 John Montgallo

A new infographic from Adrants is suggesting that promotions and advertising over this channel are skyrocketing. Though there has been a great deal of controversy over the effectiveness of mobile marketing and what kind of return on investment it can be expected to generate, the channel is continuing to grow in popularity as companies continue to spend in order to attempt to reach out to smartphone and tablet toting consumers. The statistics are now clearly showing that the size of the industry is growing tremendously. This also shows that mobile…

Report shows mobile commerce trumps PC e-commerce

09/02/201308/31/2013 Stephen Vagus

Mobile trends Commerce Apps on smartphone

Mobile commerce outshines PC comScore, a leading market research firm, has released a new report that sheds some light on mobile shopping and consumer preferences. The report shows that mobile commerce is beginning to gain momentum among consumers. These consumers are beginning to favor shopping via their mobile devices over going to traditional stores. Moreover, more consumers are beginning to use their mobile devices for shopping than their PCs. The report from comScore suggests that as many as a third of all traffic to e-commerce sites is coming from mobile…

M-commerce research from comScore reveals important consumer trends

06/08/201306/04/2013 Jorge Gonzalez

The company is now offering a new unified view of smartphone and tablet shopping behaviors. comScore has just announced that it is now offering a new and unified view of the m-commerce and web use habits of consumers as they browse, research, and purchase over their mobile devices. The new Digital Analytix Multi-Platform has been designed to help to enhance revenue and brand loyalty. comScore Inc. has just launched this new Digital Analytix Multi-Platform, which is a web and mobile analytics system that reveals customer behaviors as these consumers alternate…

Mobile commerce is clearly on its way up

10/21/201210/20/2012 Jorge Gonzalez

A recent Digital Marketer post provided an analysis of the latest stats. Marketing industry online leader, Digital Marketer, has just published a post from Josh Loposer, its managing editor, which looked more deeply into the latest knowledge regarding the upward trend of mobile commerce. The heart of the publication was that businesses that optimize for smartphones are given an advantage. Loposer explained this claim by showing that as such a large number of browsers are operating from smartphones nowadays, businesses that make sure that their websites are mobile commerce friendly…