Meta acquisition of Within Unlimited virtual reality company closes

Virtual reality - Acquisition - Business

The Facebook parent company was able to win an antitrust lawsuit filed against it by the FTC. When Meta recently won an antitrust lawsuit filed against it by the Federal Trade Commission (FTC), the judge required the company to wait a week before closing its acquisition deal of virtual reality company Within Unlimited. The FTC’s lawsuit sought to stop Meta from being able to purchase Within Unlimited. Meta’s efforts to purchase the virtual reality company best known for its Supernatural fitness application were delayed by over a year as it…

Read More

Walmart adds augmented reality shopping features into its app

Augmented Reality - Image of Walmart site

After a considerable testing period, the retail giant has announced that the AR feature will roll out. This week, Walmart announced that it will start rolling out two new app features that use augmented reality technology. The two features are meant to help make it easier for consumers to make informed shopping choices. The first app update is slated for implementation in July for iOS devices. It will make it possible for customers to view the way furniture and home décor items will look in their own rooms. The augmented…

Read More

Volkswagen and Microsoft launch augmented reality glasses project

augmented reality glasses - technology

The companies are working to use the HoloLens 2 to bring AR into the driving experience. Volkswagen and Microsoft have announced that they will be collaborating on a HoloLens 2 augmented reality glasses project that will bring the experience right into a driver’s own vehicle. The idea is to provide a holographic display of relevant information right when the driver needs it. The augmented reality glasses project would bring technology closer to being able to provide information such as traffic conditions, weather reports, shopping recommendations and highlights of points of…

Read More

TikTok opens Effect House augmented reality filters to everyone

Augmented reality - Green screen - TikTok logo

Any of the platform’s users can take a stab at creating their own AR effects with this option. TikTok has announced that it is opening its Effect House beta with augmented reality features to all creators, designers and developers worldwide. Effect House was initially launched in the fall of 2021 and provides a spectrum of tools and resources. The beta version of Effect House was launched late in 2021 and provides users with an online hub connecting them with tools and resources. These are the features needed to be able…

Read More

Virtual and augmented reality market is on the edge of an explosion

Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

Read More