Tag: ar

Here’s why you want a mixed reality headset, says Apple CEO

L. Green
Mixed reality headset - Welcome to Mixed Reality

According to Tim Cook, there will be advantages to creativity, business, and communications. Tim Cook, CEO of Apple, recently took the opportunity to use a media interview to describe why he believed a mixed reality headset produced by his company is something consumers will want to have when one launches in coming months. The company is traditionally quite closed lipped about the projects it has underway. While Tim Cook didn’t officially confirm that Apple would be launching a mixed reality headset in the interview with GQ, he did spend some…

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Meta acquisition of Within Unlimited virtual reality company closes

L. Green
Virtual reality - Acquisition - Business

The Facebook parent company was able to win an antitrust lawsuit filed against it by the FTC. When Meta recently won an antitrust lawsuit filed against it by the Federal Trade Commission (FTC), the judge required the company to wait a week before closing its acquisition deal of virtual reality company Within Unlimited. The FTC’s lawsuit sought to stop Meta from being able to purchase Within Unlimited. Meta’s efforts to purchase the virtual reality company best known for its Supernatural fitness application were delayed by over a year as it…

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Walmart adds augmented reality shopping features into its app

L. Green
Augmented Reality - Image of Walmart site

After a considerable testing period, the retail giant has announced that the AR feature will roll out. This week, Walmart announced that it will start rolling out two new app features that use augmented reality technology. The two features are meant to help make it easier for consumers to make informed shopping choices. The first app update is slated for implementation in July for iOS devices. It will make it possible for customers to view the way furniture and home décor items will look in their own rooms. The augmented…

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Volkswagen and Microsoft launch augmented reality glasses project

Sam Lambert
augmented reality glasses - technology

The companies are working to use the HoloLens 2 to bring AR into the driving experience. Volkswagen and Microsoft have announced that they will be collaborating on a HoloLens 2 augmented reality glasses project that will bring the experience right into a driver’s own vehicle. The idea is to provide a holographic display of relevant information right when the driver needs it. The augmented reality glasses project would bring technology closer to being able to provide information such as traffic conditions, weather reports, shopping recommendations and highlights of points of…

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TikTok opens Effect House augmented reality filters to everyone

L. Green
Augmented reality - Green screen - TikTok logo

Any of the platform’s users can take a stab at creating their own AR effects with this option. TikTok has announced that it is opening its Effect House beta with augmented reality features to all creators, designers and developers worldwide. Effect House was initially launched in the fall of 2021 and provides a spectrum of tools and resources. The beta version of Effect House was launched late in 2021 and provides users with an online hub connecting them with tools and resources. These are the features needed to be able…

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