Tag: ar

Meta to launch “world’s most advanced” augmented reality glasses in 2024

Sam Lambert
Augmented reality - Concept image of AR glasses - Meta

Facebook’s parent company has all but confirmed that the AR glasses prototype will be unveiled Meta CTO Andrew Bosworth recently all but confirmed that the company will unveil a pair of augmented reality glasses before the close of 2024. Likely this year, but no specific unveiling timeline In a recent AMA posted on Instagram, Bosworth was asked about the company’s work on its augmented reality smart glasses with a heads-up display (HUD) and how close the company is to having them ready. “Heads-up-displays are a very specific concept of what…

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Google rolls out augmented reality advertising for eye and lip products

Sam Lambert
Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

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Augmented and virtual reality technologies provide new teaching opportunities

Sam Lambert
Virtual reality - Teaching in class

Teachers are using the metaverse to discover new ways to reach and inspire their students. Teachers have been using everything from calculators to computers to help enhance the education experience for their students, and now augmented and virtual reality tools are entering the classroom as well. Metaverse technologies including VR headsets and AR glasses can help inspire students to learn. Augmented and virtual reality can be combined into mixed reality technologies that combine components of the real world with those that are entirely digital, providing the user with an entirely…

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Augmented reality allows a dead pianist to give a final performance

Julie Campbell
Augmented reality - Piano concert

The experience was meant to be an immersive way for Ryuichi Sakamoto to play for an audience again. Ryuichi Sakamoto, a Japanese composer, died in March at 71 years old but was still able to give a final concert recently through the use of augmented reality technology. This tech made it possible for the composer’s digital avatar to perform a piano concert for 50 minutes. The audience was able to experience the concert in augmented reality using the Magic Leap 2 AR headset. Interestingly, Sakamoto isn’t the only artist to…

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AR glasses from BMW to improve motorcycle road safety

Stephanie Beck
AR glasses - Motorcycle Road Safety

The automaker is using the wearables with a heads-up display, keeping a driver’s eyes on the road. Though AR glasses have been marketed mainly for entertainment purposes until now, German automaker BMW has a different focus for the wearable technology it is designing. BMW is creating its smart goggles for motorcycle riders to wear to improve their overall safety. BMW’s ConnectRide Smartglasses project is focused on AR glasses with a heads-up display specifically for motorcycle riders. This will provide them with helpful information such as the current speed, the bike’s…

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