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Mobile payments taking another big step into Nigeria

11/12/201211/10/2012 Stephanie Beck

VTNetworks is rolling out its mcommerce products to allow for purchasing transactions. The emerging marketplace of Nigeria is getting another shot in the arm for its mobile payments sector, with the announcement from VTNetwork that it will be rolling out its Vcash service across the country. This will allow people throughout the nation to use their smartphones to make purchases. According to Peter Ojo, the VTNetwork CEO, the intention to roll out the mobile payments service “became a reality following the final regulatory approval from the Central Bank of Nigeria.”…

Mobile commerce growth is set to take off in Kenya

11/12/201211/10/2012 Jesse Collins

The country is preparing for rapid change as smartphones gain a much more important role. The latest mobile commerce news from the Communications Commission of Kenya is that there are approximately 39 million cell phone subscribers in the country, which means that there is more than one device for many of the 22 million Kenyan adults. Among those consumers, almost 20 million of them are subscribers to smartphone money services. In that same country, the largest bank has only approximately 9 million accounts, which clearly shows that mobile commerce is…

M-commerce is about to take its first vital steps in sub-Saharan Africa

09/11/2012 Julie Campbell

New report lays out notable potential for mobile shopping in this region. ConsumerLab, Ericsson has released a report that demonstrates the current potential for a rapid explosion of m-commerce throughout the sub-Saharan region of the African continent. The company performed extensive, in-depth interviews with smartphone users to produce the report. These interviews were held with the participation of smartphone owners in the countries of South Africa, Tanzania, and Ghana. What was discovered included four primary findings: • Consumers in these areas are always seeking new methods of bettering their personal…