The company from Sweden considers the continent to be a massively important market moving forward. Ericsson’s mobile wallet software already powers over 400 accounts worldwide, and the head of the company’s mobile financial services unit, Michael Wallis-Brown, is now pointing to Africa as a vital market in broadening its reach. The company currently estimates that it has a hold of about 10 percent of the African market. “We’re touching 10% of the market in Africa today, and we can get to 50%,” said Wallis-Brown in a media interview. “That’s enormous…
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Mobile technology achieves astounding growth in Africa
Innovation is reaching an explosive rate in the continent in a range of different sectors. The massive penetration of mobile technology in Africa, and the unique situation of the economies and cultures throughout its nations have provided a nearly ideal circumstance for innovation in these devices in a tremendous range of sectors from energy to banking and from education to agriculture. These cell phones, smartphones, tablets and other small screen devices are being used to solve widespread problems. According to the publisher and editor of Stuff magazine’s South African version,…
Read MoreRetail mobile payments in South Africa are leading the way
These shops are at the head of the crowd on a worldwide scale in terms of enabling the technology. Although the dream of retail mobile payments is only barely just getting started in North America and is seeing considerable resistance from consumers and stores, alike, this is not the case in South Africa, where merchants are leading the way for receiving transactions through the use of smartphones. Among the largest obstacles that this technology had previously seen was the complexity of its nature. However, today, the technology for placing credit…
Read MoreMobile Payments from MasterCard are moving into Africa
The credit card giant has partnered with Tutuka and Comviva for cashless money services. MasterCard has joined forces with the mobile payments service from Comviva, called mobiquity, and the prepaid processing platform from Tutuka, in order to offer a massive cashless money service throughout Africa. The company is offering several different options to the consumers in the continent. It stated that “The collaboration will enable Operators providing mobile money services using Comviva‘s mobiquity platform to offer their customers prepaid MasterCard cards or Virtual Card Numbers (VCN) linked to their existing…
Read MoreMobile commerce push requested by Telcos in Africa
Three telecommunications operators have made a call to the government of Ghana. The heads of the departments of mobile commerce among three telecom companies in Ghana have made a call to their government that has expressed the need for the assistance of federal officials and regulators to more actively push toward smartphone money awareness for more widespread acceptance. The companies feel that the penetration of 99.7 percent of cell phones in Ghana make a cashless society possible. They have expressed that mobile commerce through digital money will be a central…
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