New study shows that e-commerce is on the rise in North America and Europe
The Center for Retail Research has released its latest study, which was commissioned by RetailMeNot. The study shows that e-commerce continues to make strides in both North America and Europe, though consumers are beginning to gravitate toward mobile commerce. More consumers are opting to shop online with their mobile devices because of the convenience that it represents. This is one of the reasons that e-commerce first began to gain popularity, as well.
US leads e-commerce sales, with revenue expected to reach $349 billion by the end of the year
According to the survey the United States continues to lead in terms of e-commerce sales. E-commerce revenue in the U.S. is expected to reach $349 billion by the end of this year. By comparison, e-commerce revenue in Europe is expected to reach $254 billion by the end of 2015. A significant portion of this revenue is likely to come from mobile commerce, with more consumers opting to make purchases from their mobile devices rather than their conventional desktop computers.
Mobile commerce is having an impact on e-commerce
The study notes that new generations of mobile devices are beginning to have an impact on mobile commerce in general. New devices being released are coming equipped with mobile commerce platforms, making it easier for consumers to shop online with their new devices. This growing exposure to mobile commerce is making consumers more likely to shop with their smartphones and tablets, which is leading to a surge in e-commerce, especially in terms of spending.
US consumers tend to spend more when shopping online
According to the study, consumers in the United States spend the most when shopping online, spending an average of $115 per purchase. This is 28% higher than the average purchase made by European consumers. Canadian consumers tend to spend the less when it comes to shopping online, opting for smaller purchases. Overall, however, mobile commerce is growing more prominent throughout the world and is expected to have a greater impact on the e-commerce space in the coming years.