Mobile payments adoption is slow, but awareness is growing

mobile payments trends

Accenture finds that awareness of mobile payments is on the rise Accenture has released new data that shows that consumers in North America still prefer to pay with cash and payment cards rather than mobile devices. Awareness of mobile payments is growing quickly among consumers, but adoption is growing slowly. Consumers have interest in the concept of mobile payments, as they are seen as more convenient in some cases, but security concerns appear to be a significant challenge for consumers. North American smartphone owners are using their devices to make…

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Study highlights the growth of e-commerce

e-commerce vs mobile commerce

New study shows that e-commerce is on the rise in North America and Europe The Center for Retail Research has released its latest study, which was commissioned by RetailMeNot. The study shows that e-commerce continues to make strides in both North America and Europe, though consumers are beginning to gravitate toward mobile commerce. More consumers are opting to shop online with their mobile devices because of the convenience that it represents. This is one of the reasons that e-commerce first began to gain popularity, as well. US leads e-commerce sales,…

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Mobile commerce is taking off in South Africa, says InMobi research

Global mobile technology trends network

InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…

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