Gipsee service, based on quick response barcodes, are playing a new healthy role.
Gipsee Inc. has introduced a new service using QR codes, in cooperation with the MADgreens restaurant chain based in Denver, Colorado, to help guests to better inform themselves regarding potential food allergens.
This will help smartphone users to make better food choices based on their allergies and food restrictions.
Gipsee is based in Aurora, Colorado, and came up with the new innovative way to put QR codes to good use and will now be implementing the service in all of the MADgreens locations.
Consumers simply need to scan the QR codes to obtain the information they need.
The barcodes are placed strategically throughout the MADgreens locations so that smartphone users can scan them. From there, customers who have food allergies, restrictions, or dietary preferences (such as vegetarians and vegans) will be directed to an informative tool.
This resource allows the mobile device user to enter the various ingredients or foods that he or she wishes to avoid within the meals they purchase. Using the unique food restriction combinations, the tool immediately provides a list of the MADgreens menu items that are safe for that individual to choose.
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The allergy list includes all ingredients and combinations that the user wishes. It is not limited to the standard eight or nine allergy categories that are typically used by restaurants. Instead, users who have scanned the QR codes can choose from among hundreds of options, individually or in combination.
According to one of Gipsee’s co-founders, Atul Ahuja, “The practical part of utilizing QR codes in this mode is that customers have access to relevant information in the palm of their hands, at the time of ordering.” Ahuja added that “Most restaurants that present food allergy or ingredient information, do so on their websites, which are inaccessible to a customer when he/she is in the restaurant, is hungry and, in the case of QSR establishments, is typically short on time.”
The co-founder also pointed out that QR codes are highly convenient for the customer.
This is because they don’t require any additional apps to be downloaded, and any smartphone can gain immediate access to the information and the allergy tool to allow the consumer to discover which menu items are safe for him or her to choose.