Lemp building design underscores the importance of art to the city’s economy.
A mural featuring QR codes that direct scanners to a Central New York arts group is now displayed on the M. Lemp downtown Syracuse jewelry store located at South Warren and East Fayette Streets.
The importance of the arts to the strength of the economy is beginning to be rediscovered.
At a time when businesses of all sizes are experiencing significant struggles, after only just having started to recover from the last downturn, the creative impact of arts is an unexpected focus, but one that is receiving attention all the same. This sector is beginning to make a meaningful splash in marketing in areas ranging from small independent hair salons to national political campaigns and international promotions.
The Lemp building features an enormous mural which, when approached, features QR codes.
These QR codes can be scanned by smartphone carrying consumers in order to be redirected to the website for a CNY arts group. It is expected to be quite popular, and this expectation is supported by the Arts & Economic Prosperity IV Study, which was based on 2010 data and that looked into the impact that nonprofit cultural and arts organizations and their audiences have on the economy.
By bringing art and marketing together quite directly by way of QR codes that can bridge the gap between reality and the virtual world. This shows that there needn’t be a choice between continuing art and focusing on the economic recovery and the future prosperity of the country. These two goals are quite compatible and by incorporating mobile commerce into art, a highly complementary relationship can result.
The mural featuring the QR codes that is currently featured on the Lemp building was the idea of Brett Snyder, who was a part of the Syracuse University architecture faculty at the time that he approached Don Lemp, the owner of the building that was named after his grandfather.
The entire mural is entirely comprised of hundreds of QR code panels that are “extremely precise” and that, from a distance, make up an image when seen together. However, when viewed more closely, it is a series of quick response barcodes.