Trust in mobile commerce accuracy is very low among online shoppers

Mobile commerce - Mobile shopping phone

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…

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Pandemic stay-at-home orders give mobile shopping apps a boost

Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

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Asda lets shoppers use their own mobile phone checkout

Mobile phone checkout - ASDA grocery store

As grocery stores seek new ways to keep a contact-free experience the chain is skipping cash registers. UK grocery store chain, Asda, has rolled out a new option allowing shoppers to use a mobile phone checkout app and skip the lines at the checkout counters. The supermarket brand’s “scan and go mobile” option is now available in all 581 store locations. Previously, Asda had made the mobile phone checkout option available at about half of its locations. That said, it has now rolled it out across every grocery store. To…

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Google mobile first indexing going full steam ahead in September 2020

Mobile First Indexing - Google Search on smartphone

The search engine giant is switching completely, and currently 70 percent of sites are already there. Google has announced that it will be switching completely over to mobile first indexing as of September 2020. At that time, all sites crawled by the search engine’s spiders will be indexed primarily with smartphones and mobile devices in mind. It was initially believed that Google wouldn’t make the switch until the end of the year. A recent blog post from Google has updated that timeframe, revealing that it is moving fully to mobile…

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Mobile retail shopping represents 42 percent of online sales, study

Mobile retail shopping - woman using mobile phone

Smartphones have also increased revenue for 65 percent of retailers according to the research. Mobile retail shopping is rapidly playing a growing role in the online shopping experience, and new research helps to show just how this evolution is occurring. Not only are more shoppers using smartphones to shop but retailers are earning more as a result. About 42 percent of online sales now come from mobile retail shopping sources such as smartphones, said the results of a new study commissioned by Quiq, a messaging software firm, as reported by…

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