Google mobile first indexing going full steam ahead in September 2020

Mobile First Indexing - Google Search on smartphone

The search engine giant is switching completely, and currently 70 percent of sites are already there. Google has announced that it will be switching completely over to mobile first indexing as of September 2020. At that time, all sites crawled by the search engine’s spiders will be indexed primarily with smartphones and mobile devices in mind. It was initially believed that Google wouldn’t make the switch until the end of the year. A recent blog post from Google has updated that timeframe, revealing that it is moving fully to mobile…

Read More

Mobile retail shopping represents 42 percent of online sales, study

Mobile retail shopping - woman using mobile phone

Smartphones have also increased revenue for 65 percent of retailers according to the research. Mobile retail shopping is rapidly playing a growing role in the online shopping experience, and new research helps to show just how this evolution is occurring. Not only are more shoppers using smartphones to shop but retailers are earning more as a result. About 42 percent of online sales now come from mobile retail shopping sources such as smartphones, said the results of a new study commissioned by Quiq, a messaging software firm, as reported by…

Read More

4 out of 5 shopping apps leak user data

Top 8 Mobile App Development Editors

A new NowSecure survey showed that 80 percent of these commerce applications breach security. Consumers who plan to use shopping apps to get their holiday gifts under the tree this year are being warned to pay closer attention to the efforts they make on behalf of their own security. The vast majority of mobile commerce applications are leaking the user’s personal information. A NowSecure survey found that 82 percent of shopping apps from brick and mortar stores are leaking personal data. Similarly 92 percent of commerce applications for online-only retail…

Read More

Holiday smartphone shopping approaches ubiquity this year

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

Read More

Mobile shopping study reveals phone use in store can negatively impact buying behaviors

mobile shopping study - man and woman using mobile phone

Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…

Read More