QR Code Press

UK study shows only 20 percent of corporate marketers have a website that was mobile optimized

02/01/201202/01/2012 Sam Lambert

An mobile commerce study performed in the United Kingdom is showing that corporate marketers are finding it challenging to meet the demands of their consumers when it comes to the mobile channel. The survey was performed by a digital communications business called Episerver, and included the participation of 200 marketing execs and 1,000 consumers in order to discover their attitudes regarding mobile marketing. The survey determined that among consumers in the U.K., 57 percent own smartphones. Among those smartphone owning consumers 73 percent have used the device to browse…

Domino’s Pizza uses augmented reality offers to boost food sales

01/04/2012 Jorge Gonzalez

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

Hearst Magazines teams with Zappar to bring augmented reality to the world of magazines

11/01/201111/01/2011 L. Green

QR codes in Mobile commerce Magazine Ads

Hearst Magazines UK, one of the largest magazine publications in the UK, is working to bring augmented reality to the magazine business. The publisher has partnered with Zappar, makers of one of the world’s most powerful augmented reality mobile applications of the same name. AR technology has been gaining traction in the print business lately, especially where magazines are concerned. Magazines have long been a popular form of media and are one aspect of the print industry that has fared well in the advent of technology. Hearst Magazines, owner of…

Domino’s Pizza makes over £130k in sales in a single day with m-commerce

10/15/201110/15/2011 Sam Lambert

One of the most popular pizza chains in the world, Domino’s Pizza, has shown, yet again, how an effective online presence and a well developed mobile app can pay off, as it has just announced its largest day ever for online sales, having taken in more than £1 million worth of food and beverage orders, among which 13 percent were made from smartphones or tablets. Therefore, on October 8th alone, Domino’s Pizza made £130,000 worth of orders exclusively through its apps for iPhones, iPads and Android devices. These stats represent…

Tesco launches a virtual grocery store – for real, this time

08/27/201108/27/2011 Jesse Collins

Tesco, the international grocery chain based in the UK, launched a concept grocery store in the Hanganjin subway station in Seoul, South Korea, recently. The store featured thousands of products, each labeled with their own QR code. By scanning the code, shoppers would have been able to add the item to a virtual shopping cart and then paid electronically. The store was only available for a scant few hours and was never actually operational as it was little more than a concept. Tesco, however, has not abandoned this concept, and…