Tag: UK mobile marketing

Europe sees a dramatic increase of QR code scanning

Jennifer Goula
QR Code Statistics

The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…

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U.K. small business owners implement low cost marketing strategies

Jorge Gonzalez
Small Business QR Code Advertising

Small businesses in the U.K. are starting to take a liking to QR codes. Having gained international acclaim for their inexpensive and eco-friendly nature, the codes are a promising alternative to costly conventional advertisements. The codes are also allowing small companies to connect with potential clients in a more dynamic way than ever before. In a world whose occupants are constantly on the move thanks to mobile technology, QR codes are ensuring that small businesses don’t get lost in the bustle of everyday life. William Dyer Electrical UK Ltd, a…

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