SpyderLynk introduces Snap-to-Buy mobile shopping solution for advertisers and publishers

SnapTag

Leading marketing technology firm, SpyderLynk, best known for its development of the SnapTag, has unveiled its latest release, the Snap-to-Buy technology that allows publishers and advertisers to integrate m-commerce into their traditional media ads. What Snap-to-Buy provides is the ability to use traditional media, such as print ads in magazines, to connect the consumer to social, mobile, and m-commerce arenas. This fully-customizable technology lets brand advertisers provide consumers with the chance to obtain additional information about a product being advertised, “like” it on Facebook, share information about it with friends,…

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SnapTags versus QR codes for mobile marketing

SnapTag QR Codes

The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…

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Innovative SnapTags will be shown off at upcoming marketing events

Snaptag-Barcodes

Since QR codes first hit U.S. shores in 2008, the marketing industry has been awash with innovation. The codes successfully launched a new marketing industry that was more focused on connecting to mobile consumers; a demographic that advertisers had been having trouble reaching in the past. QR codes catapulted mobile barcode technology into the limelight and have bred several spin-offs that have enjoyed varying degrees of success. One of the more successful variants of mobile barcodes is the SnapTag, created by SpyderLynk, a mobile marketing firm. SnapTags are a form…

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Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

Toyota Augmented Reality

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

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