QR Code Press

Nissan leverages QR codes to sell cars after hours

08/09/201108/09/2011 Jorge Gonzalez

Japanese automaker Nissan is about to launch a new mobile marketing campaign using QR codes. The company has had trouble in recent months stemming from the Japanese earthquake and tsunami disaster, which led the company to cease production for several days. Instead of waiting for everything to return to normal, however, the company has embarked on a new initiative to boost sales in the U.S. using QR codes. Nissan has announced that all of their 2012 models will feature a code that will allow customers to do more than just…

SpyderLynk’s SnapTags may dethrone QR codes in the future

08/06/201108/06/2011 Stephen Vagus

QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…

Toyota introduces ToyoTag QR codes

08/04/201108/04/2011 John Montgallo

Toyota Motor Sales U.S.A has announced that it will be including quick response (QR) codes into its marketing mix, to allow mobile phone-using customers to obtain instant access to vehicle quotes, promotions, safety tips, videos, and other tools, information, and features. Calling the 2D barcodes the ToyoTag, customers of the major car manufacturer can capture the image of the logo within a ring in order to obtain content related to the company and its products. The feature works with both standard mobile phones and smartphones alike. The SnapTag reader can…