The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags.
This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns.
For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting.
SypderLynk CEO, Nicole Skogg, explained that consumers and marketers alike are still discovering QR Codes and SnapTags, so the firm’s infographic provides them with the chance to observe some of the advantages that they both offer, particularly in the case of SnapTags. She explained that “SnapTags provide wider mobile access, more options for branding and a more comprehensive means of reporting. SnapTags offer tremendous value to brands and consumers.”
The SpyderLynk infographic examined the areas in which SnapTags truly stood out, such as in accessibility, dynamic responses, building databases, reusability, and complex analytics. Both types of barcode, on the other hand, offer geolocation, mobile activation, and social networking.
As an increasing number of consumers embrace mobile barcode technology, SpyderLynk also collected some statistics related to their use:
• 85 percent of adults in the United States own at least one mobile phone
• 88 percent of mobile phones have a photo-taking feature
• 40 percent of American consumers own a smartphone
• 20 percent of the leading 100 marketers in the United States have used a SnapTag
• 22 percent of the Fortune 50 are using QR codes in their billboard and magazine ads
