3 Steps to Picking an SEO Agency

seo company

SEO can be great at improving the ranking of your content in the search engines. However, one thing is for sure; picking the right SEO agency that fits your needs is never easy. Here are the three key steps to picking the perfect agency. 1)    Think Beyond SEO The role of SEO in improving your page ranking in the search engines cannot be underrated. However, it would help if you did not solely focus on SEO when looking for the perfect SEO company. Most of the companies who exhibit a…

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5 Benefits of having a custom website for your small business

building a custom website

Running a business in our currently competitive environment requires commitment and grit. You should also embrace technology and create a beautiful, responsive website for your business. Today, designing a custom website is easy, thanks to the emergence of web building and hosting services such as WordPress. When it comes to choosing between squarespace vs wordpress, most individuals are often caught in a dilemma. Here are 5 benefits of having a custom website for your small business: Gives you online presence Creating a custom site for your upcoming business allows you…

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3 Facts About Traditional Marketing Vs. Digital Marketing

digital marketing strategy

The world is changing and so is marketing. Any business that does not quickly adapt to the changing times risks losing out on great opportunities. In the wake of this digital era entrepreneurs and companies must strive to benefit from a combination of traditional and digital marketing. But what is the difference between traditional and digital marketing and why is it so important? Which one is more significant and is there a realistic or perfect balance between the two? Traditional marketing methods are the conventional ways of marketing that have…

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A third of UK Instagram Shoppers purchase products promoted by influencers

Instagram Shopper - Instagram App on Phone

New research reveals that UK users of the social media app are swayed by Instagram influencers. It’s no secret that Instagram shoppers are influenced by social media marketing. However, new research from influencer marketing platform, Takumi, has revealed that about a third of UK Instagram users are more likely to buy a product if it was promoted by an influencer on the social media platform. The survey found that 18 – 35-year olds were especially likely to make purchase decisions influenced by Instagram. The Takumi research was carried out by…

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Confirmed: New Twitter unfollow suggestions feature undergoing testing

Twitter Unfollow - Twitter Login Screen

The micro blogging social media platform is piloting the opposite of its “Who to Follow” suggestions. A new Twitter unfollow feature is currently being tested as an opposite suggestion to the “Who to Follow” tool. The company has confirmed an original report made by Slate indicating that the micro blogging social media platform was trialing this option. Though Twitter has confirmed that the test is in process, it did not expand on the details. The “Who to Follow” suggestions have been around for years. They make suggestions for users regarding…

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