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Mobile Marketing Association announces latest edition of the International Journal of Mobile Marketing

02/08/201202/08/2012 Jesse Collins

The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…

How brands aren’t keeping up with m-commerce

01/22/201201/22/2012 Julie Campbell

The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…

Mobile techniques for sales generation

01/08/201201/08/2012 John Montgallo

Mobile statistics throughout the industry are indicating that it has now reached the point that over two thirds (70 percent) of people in the United States with mobile devices are in the habit of regularly sending text messages, and that another 40 percent use their mobile device to use apps or browse the mobile web. Businesses wanting to take advantage of this knowledge can use the following techniques to generate new sales via mobile technology: • Create an email newsletter that can be obtained via text message. Businesses that offer…

How will mobile effect the presidential campaign in 2012

12/21/2011 Julie Campbell

Among the strongest elements Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology to raise funds from large corporations such as CommerceTel Corp., as well as Verizon Communications, Walt Disney, and other U.S. giants. By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. This is because campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition. In the last election,…

In store scan-and-scram shopper management strategies

12/18/2011 Jesse Collins

Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…