Though there are many different mobile marketing techniques being used throughout Asia, from games to apps, it is SMS that is reaching virtually every person with a cell phone, regardless of the model. Some experts are starting to think that brands in the west can learn from this lesson when they launch their Asian mobile marketing campaigns. For example, director of international media Gavin Mehrotra, from Coca Cola Company stated at the MMA Forum in Singapore,that the top priority for mobile at Coca Cola is SMS, as its reception from…
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Taking a look at the mobile marketing industry headliners
Mobile advertising and marketing has taken the digital marketing industry by storm and the media has not failed to notice. From analytics to SMS and from display advertising to marketing metrics, businesses of all sizes around the world are connecting with current and prospective customers through their mobile devices. In analytics, iLoop Mobile and Webtrends have held the largest headlines recently as the mobile market enabler announced that it has taken on the mobile analytics company as its partner. That said, iLoop Mobile will be gaining a great deal more…
Read MoreFunctionality of Location-Based Advertising Demonstrated by Adobe
At the Open Mobile Summit that was held on June 9, 2011, the contextual app, a brand new concept for contextual advertising, was brought to light for the first time for use with location-based mobile marketing. This concept was presented by Kevin Lynch, the chief technology officer for Adobe. He showed that not too long from now – in his words “really possible soon” – the user of a mobile device will be able to select from various apps depending on their actual location, what is within a certain proximity,…
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