QR Code Press

Realtors looking to augmented reality to further connection with consumers

01/17/201201/17/2012 Stephanie Beck

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

Property Cloud Inc. launches virtual listings to cater to mobile homebuyers

11/11/201111/11/2011 Stephanie Beck

Property Cloud Inc. has announced that it has now gone mobile, providing professionals in the Canadian real estate marketplace with a new solution that is streamlined to help them with property listing marketing that will appeal to the rapidly increasing number of people who are using mobile devices to shop for homes. Homebuyers can use Property Cloud to obtain the information from MLS directly, complemented by video clips, images in high resolution, and with contact and sharing data about the properties for sale no matter what time it is or…

Realtors adopt NFC technology along with QR codes

11/03/201111/03/2011 Jennifer Goula

New Mobile Marketing Technology for Realtors

QR codes have become synonymous with real estate advertising. Realtors have taken a very keen liking to the mobile barcodes as they are able to connect with potential home buyers at all times of the day. The real estate industry was one of the earliest adopters of QR codes in Western society, which paved the way for the codes to see success in the realm of marketing. Realtors are beginning to look for more ways to connect with mobile consumers and may soon be turning to NFC technology. Strutt &…

Real estate marketers take advantage of quick response codes and mobile apps

07/07/201107/07/2011 Jennifer Goula

Real estate brokers are beginning to take advantage of mobile marketing techniques such as quick response codes (QR codes) and apps in order to help them to sell properties. As today’s consumers are used to being able to look into their purchases online before they actually fork over their cash – especially in the case of big ticket items – real estate agents and brokers are using this knowledge to better advertise properties and make it easier for potential buyers to find the information they’re looking for. For example,…

QR Code Scanning Connects in Business

04/18/2011 Stephen Vagus

QR codes are making their presence known around the world. Originally developed by Denso Wave, a subsidiary of Toyota, the codes were used to track inventory. Few thought that marketers would find them useful in any capacity, but they have displayed their versatility in the world of advertising time and time again. They have found their way on billboards, packaging, business cards and a variety of other products. The codes have also been used in marketing campaigns for some of the biggest companies in the world, and as a way…