qr codes in malls Archives

The importance of having a QR code scanning app on a mobile device

01/14/201201/14/2012 Julie Campbell

QR codes are appearing virtually everywhere, from television commercials to billboards and from newspaper adds to business cards, but without having the right reader app on a mobile phone, they are nothing more than an unusable series of dark and light squares. Newspapers and magazines are allowing advertisers to include QR codes so that readers can discover more information about promotions or about a featured product. Similarly, when placed in an article, readers can learn more information about a story, receive updated information about that topic, or can use a…

Nellymoser study shows that QR codes are not popular with mall retailers

01/07/201201/07/2012 Sam Lambert

Nellymoser, a company specializing in mobile computing, has released a new study on the performance of QR codes in retail stores located in malls. A group of researchers visited the largest malls in the greater Boston area earlier this month to investigate how businesses are using the codes and how effective their attempts have been. The study found that the codes, while rampantly popular with large retailers, they are not quite as popular in mall. According to Nellymoser, out of the 700 retail stores investigated, only a scant 23 were…