The Rise of QR Codes and the Cyber Threats That Followed QR codes are everywhere. From restaurant menus to product packaging to event tickets, they’ve quietly become a staple of modern convenience. But with this widespread use comes a darker trend. Cybercriminals have latched onto QR codes as a tool for phishing scams, cleverly labeled as “quishing.” By manipulating these tiny square grids, hackers can lure unsuspecting users into sharing sensitive data on fake websites that look like they belong to trusted institutions. It’s a sneaky tactic and, unfortunately, an…
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What If a QR Code Became the Mona Lisa of the Future?
Turning QR Codes Into Art: How Artvizual is Transforming the Game QR codes. We all use them—for menus, payments, guided tours—you name it. They’ve become a daily part of life, with 59% of us scanning them every single day, according to recent numbers. But while they’re undeniably practical, traditional QR codes don’t exactly scream creativity. That’s where Artvizual changes the game. This Amsterdam-based company has flipped the script by launching a store that turns plain QR codes into stunning pieces of visual art, both animated and static. A Quick Look…
Read MoreHellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign
Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…
Read MoreQR code technology used to help event planners manage seating
The quick response tech was designed to make it easier for event planners and attendees alike. An event management software company called Eventdex recently announced the launch of a new QR code application to support efficient seating management, table location, and event check-ins. Event attendees can use the technology by scanning a barcode, checking in and finding their seats. Event attendees simply need to use their smartphones to scan a QR code at the event. From there, they can check in and are provided with their table and seat information.…
Read MoreQR code on Persil packs adds accessibility
Unilever has announced that the barcodes will help people who are partially sighted or blind. Unilever has partnered with Zapvision to add a QR code to its Persil packs in order to make its products more accessible to customers who are partially sighted or blind. The barcode system was created by Zappar, a digital agency and member of AIPIA. The new partnership means that the special QR code is now available on Persil laundry detergent products that will be sold throughout the United Kingdom. While this technology was originally unveiled…
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