QR Code Press

Sainsbury looks to promote Fairtrade with the help of QR codes

02/28/201202/28/2012 Jesse Collins

The Fairtrade Fortnight event has begun in the United Kingdom. The event aims to promote awareness of Faritrade goods – those produced through humane means. Sainsbury, one of the world’s largest supermarket chains, has announced that it will be taking part in the event by adding QR codes to many of its products. The company hopes to inform consumers about how beneficial purchasing Fairtrade products is to farmers in the world’s most impoverished countries. All of the Fairtrade branded products carried in Sainsbury’s stores throughout the UK will feature their…

Oxfam to transform stores into social museums with QR codes

02/28/201202/28/2012 Stephen Vagus

Oxfam, a conglomerate of organizations that seeks to obliterate poverty and injustice around the world, has begun using QR codes to teach people about the history behind second-hand goods. The organization is using a new mobile application called Shelflife. Shelflife functions as a barcode scanner, allowing users to unlock the content contained within QR codes. Oxfam owns a chain of stores that contains second-hand goods and will be creating QR codes for each item. When these codes are scanned with the Shelflife application, consumers will be able to learn the…

Maserati uses customized print ad QR codes to allow consumers to build their car

02/25/2012 Julie Campbell

Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…

Tag Smart Pets announces new service that lets people find their missing pets with the help of QR codes

02/24/201202/24/2012 John Montgallo

In the United Kingdom, more than 5,000 pets go missing each week. Most never find their way back home, despite the best efforts of their owners. Over the years, emerging technologies have made it easier for people to find their furry friends when they get lost, but it can be quite expensive to equip an animal with a radio frequency chip that is always broadcasting. Tag Smart Pets, a company specializing in mobile technology for animals, has announced a new QR code service that is designed to be a cost…

Codee Software announces the opening of its App Store

02/20/201202/20/2012 L. Green

Codee Software Inc. has now released the next version (2.0) of its QR code platform, at the same time that it has opened the doors of its Codee App Store. The Codee App Store is designed to provide mobile consumers with a range of different apps that will give them better use and control over the QR codes that they use in their everyday lives. They can buy a QR code app that is relatively inexpensive and goes above and beyond the traditional scanning app. These also provide consumers with…