qr code industry Archives

QR codes are common, but so is their poor use

11/27/201211/24/2012 L. Green

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…

Atlanta airport implementing QR codes to help with travelers needs

04/20/201104/20/2011 Stephen Vagus

The Hartsfield-Jackson Atlanta International Airport has announced a new campaign that is aimed at improving passenger’s experience through the use of the latest trend in mobile technology. The airport will begin using QR codes in a number of shops and restaurants located on site. As mobile technology becomes ever more prevalent, the airport is looking to cater to the needs of consumers. Hartsfield-Jackson is boasting of being the first airport to make use of the barcodes. Officials unveiled plans to implement the codes early today. They will be embedded on…

Creative Mood Tracking 2D Code Campaign

03/07/2011 Stephen Vagus

As the world becomes more reliant on technology, people are always on the lookout for new, innovative ways to implement advances in the field. QR codes, though already decades old, are garnering acclaim for their ability to foster an interactive experience between businesses and consumers. Retailers have begun using the codes to measure consumer participation and reception to their various campaigns. As the popularity of smart phones rises, so too does that of the codes. Best Buy is among many retailers that are utilizing QR codes. Unlike other companies, however,…

Our hats off to Nina for the first QR Code wedding cake!

01/28/2011 Andrew Hobbs

Nina Notaro, pastry chef and owner of Cake Studio in Winnipeg, Canada, has made the world’s first QR code wedding cake. The cake made its debut at the Wonderful Wedding Show held at the Winnipeg Convention Center. The four-tiered wedding cake is a simple box shape, featuring a QR code on every side of the middle tier. The cake is entire edible, made with white fondant and sugar Cattleya Orchids. The code links to the Cake Studio website and provides information on the services and history of the studio. Users…