Creative Mood Tracking 2D Code Campaign

Mood Tracking QR Code Campaign

As the world becomes more reliant on technology, people are always on the lookout for new, innovative ways to implement advances in the field. QR codes, though already decades old, are garnering acclaim for their ability to foster an interactive experience between businesses and consumers. Retailers have begun using the codes to measure consumer participation and reception to their various campaigns. As the popularity of smart phones rises, so too does that of the codes.

Best Buy is among many retailers that are utilizing QR codes. Unlike other companies, however, the codes are directed at employees rather than customers. The company has begun testing the viability of their mood sampling codes at the Best Buy Headquarters. The campaign is designed to determine the mood of employees on any given day, allowing users to tell the company whether they feel “good” or “bad.”

Scanning the code will register the response to and add it to a running total. Employees will be able to view this information but their identity will be kept safe, as results are registered anonymously. The codes are location specific, and the company will be able to keep track of which stores have a higher prevalence of employees with “bad” moods.

Best Buy has used the codes in the past as part of their tracking software for shipped orders and inventory. If the codes proves successful in this capacity, they may be implemented throughout stores around the nation as a means to illicit feedback from customers.

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