The Hartsfield-Jackson Atlanta International Airport has announced a new campaign that is aimed at improving passenger’s experience through the use of the latest trend in mobile technology. The airport will begin using QR codes in a number of shops and restaurants located on site. As mobile technology becomes ever more prevalent, the airport is looking to cater to the needs of consumers. Hartsfield-Jackson is boasting of being the first airport to make use of the barcodes.
Officials unveiled plans to implement the codes early today. They will be embedded on more than 30 dioramas throughout the facility, each linking to special offers from the assorted businesses inhabiting the airport.
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“This is an exciting way to let passengers know about all the services we offer,” says Arnaldo Ruiz, assistant general manager for Commercial Development and Customer Service. Ruiz adds that the codes were chosen after the decision was made to carry out the promotional campaign in the most environmentally friendly way possible. QR codes are famous for such purposes. Printed codes can be endlessly recycled, as the content to they are linked to can be changed without having to physically tweak the codes themselves.
The codes will also be used to help those having trouble finding their way through the airport. They will be available at a number of locations to provide interactive maps of the facility, helping passengers along their way should they get lost.