QR Code Press

QR codes data from ScanLife shows 50 percent scanning increase

11/27/201211/26/2012 Julie Campbell

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

QR Codes are catching on more than ever before

07/31/201207/30/2012 L. Green

Research is showing that the barcodes are now being widely embraced by consumers. Studies are beginning to show that QR codes are finally being embraced by the consumer market now that companies are starting to understand how they can best be effectively used as a part of their mobile marketing strategy. ComScore data is among the most widely consulted statistics about their use. However, other researchers are also discovering that QR codes are finally taking off. For a while, many wondered if the long awaited adoption of the barcodes would…