Tag: music industry marketing

Capitol Records and Aurasma team to promote Colin Munroe

Jennifer Goula
Colin Munroe

Artist gets a boost with augmented reality Capitol Records has announced that is has partnered with Aurasma, a leading developer of augmented reality software, to promote recording artist Colin Munroe. The Aurasma augmented reality platform will be used to promote the singer’s latest single, “Invincible” which features RZA & Memoryhouse. Capitol Records has developed an augmented reality music experience that can be unlocked through the use of the Aurasma mobile application. The experience is contained within a “trigger image,” which is a picture of Munroe. AR experience available in Canada…

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Music fans reap rewards of exclusive QR code offers

Jorge Gonzalez
QR Codes Campaign Music Industry

The music industry has always been on the cusp of technologic innovation when it comes to promotion. Driven by artists and bands that are keen to establish their personas firmly in the minds of fans, marketing becomes an all encompassing aspect in the industry. Marketing forms the basis through which a bands image, attitude and sound are pressed into the minds of music lovers around the world. As mobile technology is becoming more advanced, new marketing possibilities are emerging and many are flocking to QR codes. QR codes have become…

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California band’s QR promo is a hit with the fans

Jorge Gonzalez

QR codes are gaining steam all over the U.S. So much so, that the codes are becoming commonplace. As people’s familiarity with them grows by the day, the more they take advantage of all the blocky barcodes have to offer. The codes are becoming the weapon of choice for many advertisers as they look to tackle the emerging mobile market. As QR codes become more prevalent, web developers and marketers are keen to find new venues for the codes. Such is the case in Fresno, California. Anchored Web Solutions has…

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