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Skilled mobile marketers demand is far greater than the current supply

07/20/2011 L. Green

As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…

Some experts think rules for mobile privacy should wait

07/04/201107/06/2011 Stephanie Beck

Congress recently examined the results of the TRUSTe mobile privacy survey in order to consider the kinds of privacy protection rules that should be implemented in the mobile marketplace, but some experts believe that there shouldn’t be a rush to create these regulations. The survey was quoted by Senator Patrick Leahy (D-VT), the Senate Judiciary chairman, when he opened the Judiciary mobile privacy hearing. It was further used as Senate Commerce Subcommittee testimony with regards to “Protection and Privacy in the Mobile Marketplace”. Among the more notable points that were…