mobile marketing with augmented reality Archives

Aurasma augmented reality application aims to inject some practicality into the industry

12/29/2011 John Montgallo

Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market. The company has developed a new augmented reality application for Apple and Android…

ST-Ericsson and Metaio to participate in EU Venturi initiative to expand augmented reality in Europe

12/12/201112/12/2011 Sam Lambert

ST-Ericsson, a leading developer of mobile platforms and wireless technology, has announced that it will be participating in an initiative from the European Union that will expand augmented reality throughout the region. The project, called Venturi, has a budget of $7 million and aims to boost the presence of augmented reality applications in Europe. ST-Ericsson joins Metaio, a leading augmented reality development firm based in Germany, to meet the goals of the project. The Venturi initiative may signal a paradigm shift in the worlds of technology and marketing. Work on…

Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…

World’s first augmented reality newspaper launched in Ireland

09/20/201109/20/2011 Stephen Vagus

While the world of news seems like an endless storm of change and adaptation, the reality is that the technology behind the new industry is still quite rudimentary. Despite the ability for new organizations to stay on top of breaking events around the world, the industry as a whole is slow to accept new technologies that could help it connect with a larger audience. Some believe that this adds a much needed point of stability in an industry that is defined by tumultuous changes in the world, but if consumers…

Pearl Media combines QR codes with NFC and augmented reality to make a fully interactive crime scene

08/14/201108/14/2011 John Montgallo

Mobile technology has come a long way, growing more advanced and capable in dealing with everyday routines as time passes. QR codes, NFC and augmented reality technology are three of the most promising technologies to emerge from the mobile industry. Each has been used for a myriad of purposes ranging from marketing to entertainment and information distribution, and have been shown to synergize well when used together. Companies, and consumers, often favor one of these technologies over the other, however, claiming their superiority based upon arbitrary value. This practice belies…