Tag: mobile marketing analytics

Aprimo boosts mobile integration services for digital marketers

Sam Lambert
SMS Mobile Marketing

Aprimo has announced that they will be releasing a new Aprimo Marketing Studio On Demand (AMS On Demand) Mobile Marketing module that will give digital marketers the capability to include tightly integrated SMS (text messaging) to their campaigns. The cloud-based integrated software company is a global leader in its market, and this new offering will allow its clients to initiate an SMS campaign within a few direct steps – from creation to launching and from tracking and measuring – using the most recent update to the platform for AMS On…

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Mobile marketing professionals generate list of 7 B2B marketing techniques

Jennifer Goula
MCommerce

According to Forrester Research, spending on B2B mobile marketing is set to quadruple between now and 2014, so experts have compiled a list of 7 ways to take advantage of this technique to maximize its potential. The study by Forrester Research showed that in 2009, spending on B2B mobile marketing had been about $26 million. That said, the same research has predicted that it will be worth $106 million five years afterward. In order to take advantage of this technique experts have said that the following 7 B2B marketing strategies…

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M-Commerce: The new look and feel of marketing today

Sam Lambert

Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…

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New tools to manage your e-commerce biz on the go

Jennifer Goula

  Managing your e-commerce business via mobile applications may be getting easier. Several companies are working on mobile applications for business use. One such company is Brave New Code; they develop applications and plug-in tools for WordPress sites.   The escalation of mobile users has created an abundance of companies working on applications for business use. With more people managing their lives on the go, business owners are joining the ranks of the mobile and demanding tools and applications that can help them achieve their goals. Brave New Code was…

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