An eMarketer study predicts that smartphone-based sales will continue their skyrocketing rate. Back in 2020, m-commerce sales took off by 41.4 percent, continued their growth last year and are expected to continue on that path throughout this year as well, according to a recently released eMarketer report. Mobile shopping was already rising fast but the pandemic spurred things on even faster. According to the report, m-commerce sales are expected to see another 15.2 percent growth rate this year, bringing them to the $359.3 billion by the close of 2022. The…
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APAC m-commerce driven by emerging markets, says recent MasterCard study
Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…
Read MoreMobile consumers may be losing out on millions because of fees
Report finds that mobile consumers are being taken advantage of in the US Consumers in the U.S. may have been paying hundreds of millions of dollars in illegal charges that have been issued by various sources that offer questionable services and content. The U.S. Senate Commerce Committee has released a report highlighting these fees and the financial pressure they have introduced to consumers throughout the country. The report notes that these illegal fees typically originate from small companies that charge fees for ringtones and news updates. Large mobile service providers…
Read MoreMobile commerce popularity is on the rise
A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…
Read MoreMobile commerce at eBay is no longer separate from overall shopping
Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…
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