Mobile commerce initiative forms with the help of MasterCard and Gemalto BNP Paribas Group, one of the world’s largest banking organizations, has announced the launch of a new mobile payment initiative based on NFC technology. The organization has partnered with MasterCard for the initiative, allowing customers to utilize their line of credit in order to purchase products from their smartphones. These smartphones will be equipped with NFC-enabled SIM cards provided by Gemalto, a leading security firm. The initiative is meant to provide consumers with an efficient and security way to…
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New mobile commerce system may replace ATMs
Mobile commerce continues to grow among consumers As consumers become more integrated in mobile technology, commerce is beginning to change. Consumers are beginning to favor using their mobile devices to shop and purchase products, which has lead to the emergence of mobile commerce. This is a broad term that does not only refer to mobile payments, of course. Mobile commerce also encompasses the use of financial services being offered by banks that cater to mobile users. Such services may soon revolutionize the way people use ATMs around the world. Diebold…
Read MoreMobile commerce gains traction in India with the help of Yebhi
QR codes and NFC technology being combined to promote mobile commerce Mobile commerce has yet to show signs of slowing down and the growth behind this emerging sector is powering the emergence of virtual stores. These stores, often called “pop-up stores,” aim to close the gap between the physical world of retail and the digital world of retail. Virtual stores can show up anywhere, giving consumers an opportunity to purchase products they may be interested in using nothing more than a mobile device. These stores are also becoming an ideal…
Read MoreMobile commerce technology uses pictures to find products
The new Visual Fashion Finder from Cortexica compares a retailer’s catalog images to a shopper’s photos. Cortexica, a provider of image recognition technology, has just announced that they have made an important step toward a way to be able to take a picture of anything, and then apply that image to mobile commerce purposes so that it can be instantly purchased online. The tool is being called the Visual Fashion Finder and allows shoppers to use their smartphones in a new way. The Visual Fashion Finder would work through the…
Read MoreMobile commerce may become more secure with new technology
Freescale Semiconductor teams with INSIDE Secure to bring more safety to mobile commerce There are no signs of mobile commerce losing momentum around the world despite very serious concerning regarding security. Security has emerged as the most significant challenge facing mobile commerce today, even surpassing the problem of the low availability of NFC-enabled mobile devices. Security faults in many popular mobile payment applications and systems used by retailers, banks, and other companies could threaten the success of the mobile commerce industry. In order to solve the growing problem of security,…
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