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Target launches new mobile commerce app

07/28/201407/26/2014 Stephen Vagus

New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…

Venmo may be the next mobile commerce success story

06/23/201406/20/2014 Sam Lambert

Venmo continues to gain momentum in the mobile payments space Venmo may be the next big thing in mobile commerce. Venmo is owned by PayPal and is well on its way to becoming a very powerful and influential mobile commerce application. The app was launched less than two years ago and has already managed to reach the same level of transaction volume as Starbucks’ own mobile commerce application. Venmo has managed to win favor with consumers due to its convenient nature and its peer-to-peer, social features. PayPal may be able…

New mobile app aims to promote mobile commerce among local businesses

04/09/201404/07/2014 Stephen Vagus

Mobile trends Commerce Apps on smartphone

Mobile commerce app launches in Palo Alto, California A new mobile app has been released in Palo Alto, California, that aims to make it possible for local businesses to better engage mobile consumers. People are beginning to shop on their mobile devices more frequently, and some have taken to shopping online over visiting physical stores. Retailers are having to adapt to this change in consumer behavior by embracing mobile commerce and providing consumers with mobile-centric services that accommodate their needs and interests. Downtown aims to connect consumers with local retailers…

Mobile commerce conversions are based on experience

02/12/201402/20/2014 Stephanie Beck

Improvements to the way that shoppers can use their devices can make all the difference. Although consumers are keen to start taking part in mobile commerce, there are many device users who are still failing to use their smartphones and tablets to actually make a purchase. There have been many guesses as to why mcommerce is failing to live up to its potential. Although security issues have been cited, there have been a number of other theories that are starting to grow about the actual consumer experience, itself. Mobile commerce…

Put a little dynamic into your mobile marketing campaign!

07/14/2013 Jesse Collins

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…