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Mobile apps now work with Android Pay

12/22/201512/20/2015 Jesse Collins

Though Google’s mobile payments service has been out for a while, it just stepped into a new market. Though Android Pay was originally launched earlier this fall, it’s only very recently that it has now become available for use within mobile apps to pay for purchases as an alternative transaction method. Google has stated that people will be able to use the option in several Android apps selling goods and services. This means that when someone reaches the checkout and is ready to pay for his or her purchases within…

Mobile security is no higher in payments apps than other applications

12/07/201512/06/2015 Jennifer Goula

A recent study of 10 popular digital wallets showed that even basic levels of protection were absent. A recent study conducted on the mobile security associated with the top 10 smartphone payments apps has determined that these applications lack everything from basic protection and controls upward. While the holiday shopping season is now underway, shoppers might want to understand this risk before paying over mobile. American retailers are now in full swing of the holiday shopping season and while many companies feel that this will be the season in which…

Massive growth expected for augmented reality market

10/05/201510/04/2015 Jennifer Goula

A recent report has released a prediction that says that a CAGR of 88.5 percent can be expected. The augmented reality marketplace in 2015 is now in the spotlight as researchers have been examining its progress and have determined that there is a great deal of growth currently occurring and that is still on the way. This includes the entire AR technology industry, from software to hardware like smartglasses and HUD/HMDs. The report was entitled “Global Augmented Reality Market 2015-2019”, by Infiniti Research Limited. It involved an analysis of data…

Quixey may help boost mobile shopping through new mobile marketing technology

10/01/201509/30/2015 John Montgallo

Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could prove more capable of connecting consumers with products that they may be interested in.…

Ad blockers are already the top mobile apps at the App Store

09/23/201509/22/2015 John Montgallo

rumor apple mobile security apps security ad blocker

As global marketers keep a keen eye on this trend that threatens to derail their efforts, downloads continue. Among the Top 5 mobile paid apps at the U.S. Apple App Store, three are currently ad blockers; a trend that has caused marketers to feel uncertain about the future of advertising to iPhone users, but one that is also clearly highly appealing to device users. The fact that Apple has thrown its support behind ad blocking in its iOS9 platform is creating considerable controversy. While 3 of the top 5 mobile…