Tag: McDonalds

Mobile payments through PayPal could explode if McDonald’s pilot program works

Stephanie Beck
mobile commerce news

This new partnership could be defining for both companies as well as the entire industry. PayPal has just entered into the very first stages of what may be one of the most defining mobile payments deals in the industry, as it begins its partnership with the largest fast food chain in the world, McDonald’s. The new smartphone transaction service is now being tested at 30 restaurants in France. Earlier in 2012, Orlando, Florida franchisees saw demonstrations of a wider PayPal mobile payments program at a McDonald’s conference. Now, a spokeswoman…

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PayPal to test new mobile payment system with McDonald’s

Stephen Vagus
McDonalds NFC Technology mobile payments

McDonald’s and PayPal team to provide new service PayPal has announced that it will be testing its new mobile payment system at 30 McDonald’s restaurants throughout France. PayPal has shown interest in mobile commerce, but has all but abandoned NFC technology for its mobile payment ventures. Instead, the commerce company has opted to provide payment services that are more inclusive to those without NFC-enabled mobile devices. The company’s initiative in France positions it to compete with similar mobile commerce initiatives that have been launched through the partnership of Square and…

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McDonald’s and Paybox team to test new mobile payment system

Sam Lambert
McDonalds mobile payment system

Cloud-based mobile commerce Fast food giant McDonald’s has announced that it will be participating in a new NFC-based mobile payment system this year. The company will be working with Austrian telecommunications companies A1 and Paybox Bank. These two companies have designed a new mobile payment system that is based on cloud-computing. Most other payment systems make use of microchips and PIN technology. Paybox believes that a cloud-based system would be much more secure and more intuitive to use for consumers. As such, the company has launched a campaign to test…

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Augmented reality finds a home with McDonald’s Smurfs mobile promotion

Jennifer Goula
McDonald's augmented reality

McDonald’s has tapped into cutting edge mobile advertising technology in order to boost its sales of Happy Meals by engaging consumers with an augmented reality campaign for the Smurfs movie toys, as well as mobile check-ins. The Smurfs augmented reality promotion is being run throughout North America, Europe, Britain, Latin America, and Brazil. This mobile marketing campaign also includes an extensive happy meal program from around the world that encourages customers to be more environmentally conscious and to enjoy the taste and benefits of veggies and fruits. According to McDonald’s…

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Mobile marketing from New Zealand sets sights on American market space

Jennifer Goula
Target Mobile Marketing

TXT2GET, a mobile marketing company from New Zealand, has announced that it is now targeting the U.S. market, specifically within the digital out of home (DOOH) media sector. According to the president of the company, the specialty of TXT2GET is in DIY apps, and they intend to take an important step into the digital signage marketplace of the United States in order to further grow the business. President Peter Hewitt, also the TXT2GET Inc. COO, recently stated that the DOOH sector presents a significant opportunity for growth and partnerships to…

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