QR Code Press

NFC technology Happy Table launched at McDonald’s

08/28/201308/26/2013 Julie Campbell

McDonalds NFC Technology mobile payments

The feature uses enabled stickers to produce a digital experience through customer smartphones. Although many McDonald’s locations around the world feature a Playplace where kids can run around and play before or after they eat, but now there is a higher tech option being launched with kids living in Asia in mind and that uses NFC technology. Enabled stickers have been introduced to create a whole new in-house experience for the restaurant’s smallest customers. The NFC technology using stickers are meant to help boost the experience for kids in some…

QR codes used by Nestle to share information

02/05/201302/04/2013 Stephen Vagus

Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the Nestle products that they purchase. Codes used to offer nutritional information The QR codes…

McDonald’s uses augmented reality to provide more information on food

01/25/201304/13/2014 Stephanie Beck

McDonald’s continues to embrace interactivity and transparency McDonald’s has been taking steps to become more transparent with its customers recently. The fast food giant recently began putting QR codes on the packaging of its to-go meals, but that is only one aspect of the company’s overarching “What We’re Made Of” campaign. The campaign is a multi-channel approach to information distribution. As part of this campaign, McDonald’s Australia has released a new augmented reality initiative that is designed to show people exactly what goes into making their food. TrackMyMacca’s application provides…

McDonald’s adopts QR codes

01/22/201304/13/2014 Jesse Collins

McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…

Mobile payments companies expect to benefit from frustration of retailers

09/05/201209/04/2012 Stephanie Beck

Traditional credit card companies are aggravating merchants who are turning toward alternatives. Retailers may be looking to mobile payments as an alternative to traditional transactions, having clearly had enough with Visa and MasterCard, as merchants recently refused to accept a settlement in the lawsuit that is currently accusing these credit card giants of working together to set fees for their services. PayPal is an important indicator of how retailer outrage is becoming a driver of alternatives. Investors are currently keeping a close watch on PayPal’s owners, eBay, to see how…