m-commerce survey Archives

M-commerce statistics have increased this year

04/01/201303/29/2013 Jennifer Goula

A recent survey has shown that while the channel is on the rise, there are still barriers to be faced. The results of a recent study conducted by Stibo Systems in their 2013 Consumer Retail Survey have shown that the number of purchases made over m-commerce have increased by 19 percent within the last year. Over the last year, purchases made over smartphones have increased considerably, says the study. The research indicates that they increased from 40 percent to 59 percent within the 12 months prior to the study. At…

M-commerce study shows college students are heavy users

03/15/201303/13/2013 Stephanie Beck

Recently released research has shown that this demographic is gluttonous for smartphone shopping. The results of a new study have just been released, which have shown that American college students are tremendously fond of using their smartphones and tablets to research m-commerce deals and discounts that are available to them online. Those pursuing higher education are also using high tech gadgets to save money while shopping. Among the participants in this m-commerce study, it was shown that 90 percent were using their devices to search for coupons and other kinds…