importance of mobile marketing Archives

Mobile marketing is now critical to small businesses in US

07/26/201307/23/2013 John Montgallo

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

Mobile marketing is the present, not just the future

08/17/201208/16/2012 L. Green

Those who say that it’s hasn’t arrived have missed its start. For several years, people have been saying that mobile marketing is on its way, and companies of all sizes have been taking part in various forms of its methods and techniques. Yet some still insist that it hasn’t yet arrived. Though it isn’t too late to begin mobile marketing, any brands that are still waiting for it to officially start before they begin to put their funds into it will only miss the prime opportunity to reach out to…