IKEA Place app bring augmented reality experience to Android users

IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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IKEA augmented reality strategy is designed to make home décor a snap

ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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M-commerce app released by IKEA

ikea augmented reality m-commerce app

The original application had previously been released in 2009, but a whole new updated version is now available. IKEA has just announced that it has replaced its old m-commerce app for iOS, which has been available since 2009, with a greatly updated version that includes a catalog with approximately 1,000 featured items. This means that the app represents one in every ten of the total products that are available in store. Furthermore, the new m-commerce app release includes not only an option for iPhones and iPads, but also for Android…

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