Tag: how to mobile marketing

4 Ways Marketers Can Keep QR Codes From Dying

Guest Post
QR Code

Earlier this year there was an article published in Forbes magazine predicting the death of QR codes. The article points out that less than 20% of smart phone users scan a QR code on a monthly basis. The article concluded that “QR codes are dying in their current form.” I disagree. As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or,…

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How to improve your mobile marketing strategy

Sam Lambert
Mobile Marketing for Small Business Owners

Taking advantage of what mobile marketing has to offer is an important opportunity presented to businesses of all size from this technology. However, like any marketing strategy, mobile must be done properly in order to be effective. Mobile is a highly effective channel for communicating with and engaging customers and it gives businesses the chance to broaden their audience and, therefore, their customer base. Moreover, it can provide a tremendous contribution to the expansion and accessibility of the awareness of a brand. In that pursuit, the following tips can help…

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Understanding mobile loyalty platforms that are non-transactional

Jorge Gonzalez
Mobile Commerce

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

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Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Stephen Vagus
QR Code Service

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…

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How to evaluate a mobile loyalty program

Julie Campbell
Mobile Loyalty Program Marketing

Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…

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