QR Code Press

Mobile commerce trends are causing many businesses to fall behind

09/14/201209/14/2012 Julie Campbell

The 2012 most popular strategies still have some companies scratching their heads. The marketing trends in Mobile commerce are whipping forward at such a dramatic pace, that many businesses – large and small – are left wondering how they ever hope to keep up with the pace. But what they should be asking themselves is if they have taken the steps to use the more established techniques. Instead of allowing themselves to become overwhelmed with the vast universe of opportunities presented by m-commerce, businesses should instead look into the most…

Mobile marketing appeals to small businesses of every kind

09/03/201209/02/2012 Julie Campbell

Merchants from hair salons to sandwich shops are finding it effective. Small businesses that have never been able to use online advertising techniques practical for sharing information about their promotions are now discovering that mobile marketing can provide the affordability and results that they have been waiting for all this time. The number of features available is helping them to link to and convert many consumers. Hair salons, for example, can use text messages to inform consumers regarding special offers, or can remind them that they have an appointment coming…

QR codes are a natural complement to mcommerce coupons

08/31/201208/30/2012 Julie Campbell

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

Videos and Phone Calls: Best Fit for QR Codes

06/14/201204/14/2014 Guest Post

A fitness company called Weightplan unveiled a pretty cool use for QR Codes today. They call them ‘Gymcodes.’ The idea is simple. They put special QR codes on exercise equipment in gyms—on the dumbbell rack, on the treadmill, on the stair climber—basically on any piece of fitness equipment. Then, when you’re working out, you simply scan the QR code and see videos of how to use the equipment, demonstrations of exercises and messages of encouragement. You see a list of exercises applicable to the equipment and even hi-res photos of…

How to mobile marketing tips for the proper use of QR codes

06/02/201210/20/2020 Jennifer Goula

Using barcodes in advertising for the best results. Learning the right how to mobile marketing tips and tricks can make a big difference in your ability to use quick response codes to their best advantage. As smartphones reach a greater penetration, it is vital for marketers to use scannable barcodes properly. After all, just because QR codes are appearing everywhere, from magazine print ads to product packages, billboards to television commercials, and everything in between, it doesn’t mean that each one of them will produce ideal results. Simply generating a…