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Top Trends in Mobile Commerce

08/13/201204/13/2014 Guest Post

It’s estimated that over two-thirds of smartphone owners now use their mobile device to shop online, according to a survey from eDigitalResearch. As mobile commerce continues to increase each year, safer and more convenient mobile payment options have arisen as a result. The following are a few key trends in this department to keep an eye on. The Mobile Wallet One of the technologies that are growing in leaps and bounds is the concept of the mobile wallet. At the moment, there is no standard version of this service, but…

Groupon sees 30 percent growth in mobile volume

05/10/201205/10/2012 Julie Campbell

The number of transactions occurring over smartphones and tablets is on the rise. Mobile is more important now than ever before for Groupon, the daily deals giant, as consumers use their smartphones and other devices to view and buy into the deals. The company reported that its April results showed that mobile devices represented almost 30 percent of all of its transactions in North America. This was an increase of 5 percent over the data from the end of last year. Andrew Mason, the CEO of Groupon, wrote about the…

Groupon announces acquisition of Kima Labs

02/22/2012 L. Green

Leading social commerce company, Groupon, has announced its acquisition of Kima Labs, the startup company that produced the Barcode Hero mobile barcode reader app, as well as the TapBuy mobile payment solution. The details of the financial terms relating to this purchase have not yet been released, however, it was confirmed by Kima Labs on the website for Barcode Hero. This was the app that allowed iOS devices by Apple to share their product recommendations through the use of a scanned barcode. It has now already been discontinued due to…

Groupon partners with Deutsche Telekom to boost European local commerce business

01/11/201201/11/2012 Jennifer Goula

Groupon has entered into a strategic partnership with the largest multi-national carrier in Europe, Deutche Telekom, to accelerate the already rapid growth of local commerce through both online and mobile commerce channels. This deal will make Groupon’s popular local commerce deals more widely available in a number of European countries that are in the network of the carrier. This partnership represents Groupon’s first deal with a multi-national service provider that allows it to offer its services and products throughout a broad international network. Furthermore, it notably widens the position of…

Daily deal retailers in the Middle East turn to mobile for success

12/12/2011 Jennifer Goula

The significant competition in the Middle East among daily deal websites have sent these businesses to the mobile commerce marketplace to appeal to the growing number of smartphone users. In following with this trend, LivingSocial, the American giant, intends to begin its own mobile deals service that will bring consumers in the Middle East “instant” deals in 2012, at the same time that its competitor, Cobone, says that 20 percent of its own business will likely be through mobile channels in the near future. Daily deal sites, such as the…