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Google files for patent for mobile ad sensitive to light, sound, and temperature

03/29/201204/02/2012 Jennifer Goula

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

Google sends the mobile ad marketplace beyond the forecasts of the industry

01/27/2012 L. Green

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…

How Google Commerce Search will improve mobile shopping just in time for the holidays

10/15/2011 Julie Campbell

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

Google Announces Instant Pages for Consumer Search Engine Queries

06/20/201106/20/2011 L. Green

The internet marketing industry’s latest news has come from the Inside Search event held by Google, where the search engine giant made a number of announcements regarding Instant Pages and the latest issues that will impact the ways in which consumers will be using Google in order to perform a query. Instant Pages is now being offered by Google to allow users to obtain access to information instantaneously before the links have been clicked. This tool is designed to add to the rewards of those websites who have worked to…

GNC’s thought process behind their clean and easy mobile site

04/27/201104/26/2011 Jesse Collins

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…