M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience.
If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective.
In this light, experts are recommending that e-commerce sites make a high priority of making their mobile-friendly alternative ready so that they can benefit from Google Commerce Search as the holiday shopping season gets under way this year. It is not too late, but the time is passing very quickly.
According to the Timberland Global E-Commerce director, Chris Hardisty, the top priority for that company in its mobile website development was to ensure that customers using the site would have the best possible experience. He explained that “Shoppers today expect fast and relevant results especially on mobile, where speed and interactivity matter most.”
Since the mobile-optimized site was first launched for that company, their sales have grown 20 times faster than the sales that have occurred on their e-commerce site.
Google Commerce Search clearly feels the same way, as it has started its Reseller Program, which allows retailers to achieve improved results and better meet the needs of their customers through unique new capabilities offered by the program.
Though Google Commerce Search was built almost two years ago, it is only now that it is truly taking off, after extensive positive feedback from the retail community. Retails are advised to start now if they wish to take part in the program in time for this year’s mobile shopping season.
