global mobile marketing statistics Archives

Study shows larger conversions and spending from tablets than smartphones

02/08/201202/08/2012 L. Green

Adobe Systems has published a report that included the data it collected in its recent research, which indicated that tablet owners spend more when shopping at e-commerce websites than their PC and smartphone using counterparts. The study included an analysis of 16.2 billion visits to 150 retail websites. It determined that tablet users spend more on individual orders than individuals who shop using their smartphones and personal computers. The average amount spent by tablet users per order was $123, in comparison to $80 for smartphone owners and $102 by individuals…

The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…

Mobile commerce is taking off in South Africa, says InMobi research

06/25/2011 Stephanie Beck

InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…