QR Code Press

Augmented reality gaining momentum with companies during the holiday season

12/20/201112/20/2011 Stephen Vagus

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

12/15/201112/15/2011 Jesse Collins

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

Nike’s Catch the Flash campaign a big hit in Austria

12/13/201112/13/2011 Stephen Vagus

Acclaimed footwear maker Nike has launched a new augmented reality campaign in Vienna, Austria. The campaign is a new take on the virtual scavenger hunts that have been growing in popularity recently. Using a mobile app provided by Nike, participants were tasked with finding 50 “flash runners,” each clad in highly reflective jackets. Each runner was assigned a number, which was stitched into their jacket that was only visible in the flash of a camera. The campaign, called Catch the Flash, is one of the most successful augmented reality campaigns…

Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…

Mazda adopts augmented reality for new marketing campaign

11/26/201111/26/2011 Stephanie Beck

Japanese automaker Mazda is taking a step into augmented reality with a new marketing campaign. The company has long fought to be on the cutting edge of technologies and believes that augmented reality is the next step in marketing and, on a larger scale, consumer engagement. Mazda’s new campaign can be found in magazines such as Wheels, Men’s Health and Fishing World. Each ad will feature an augmented reality video that can be activated by a smart phone. The auto industry has become enamored by augmented reality recently. The technology…