QR Code Press

Major marketing collaboration in the UK looks to promote augmented reality technology

11/26/201111/26/2011 Stephen Vagus

For artists and designers, augmented reality is becoming a very powerful tool. In the UK, several musicians, and advertising firm and a mobile app developer have teamed to participate in the latest campaign from energy drink company Lucozade Energy. The company has a keen interest in augmented reality, believing that the technology will help them reach consumers in a more dynamic way. The campaign seeks to combine artistic expression with interactivity, using augmented reality to make everything engaging. Billington Cartmell, the advertising firm in charge of the campaign, is building…

Tesco partners with Kishino for massive augmented reality initiative

11/23/201111/23/2011 Stephen Vagus

Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times higher than other platforms offered by development companies. New augmented reality displays will help Tesco…

Macy’s “Believe” campaign uses augmented reality in 2011

11/21/201111/21/2011 Jesse Collins

Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality. It has designed its campaign this year to follow the successes of the first three years when it brought in over four million letters. This year, it will once again be welcoming its customers to write letters to Santa and mail them to Macy’s to help the charity. What is different this year, though, is that there will be…

Bratz Masquerade dolls feature augmented reality this holiday season

11/20/201111/18/2011 Stephanie Beck

Parents shopping for this year’s Bratz Masquerade dolls – and the little girls who will be receiving them as gifts for the holidays – will discover that the product now features new packaging that includes QR codes. These codes will give their users access to a video that hypes a 3D interactive makeover. The fashion doll’s manufacturer, MGA Entertainment, is hopeful that the QR codes and their associated game using augmented reality will help to add more oomph to the holiday season. Sales director of digital marketing, Richard Saito, from…

Aurasma augmented reality can help print media compete in the digital world

11/12/2011 Stephen Vagus

United Daily News, a media group in Taiwan, has partnered with Aurasma, an augmented reality development firm, to bring their news publications to life. Augmented reality has been targeted by the print industry as a way to breathe new life into print media. The technology allows consumers to interact with print in a way they were never able to do before the advent of smart phones. The United Daily News is using the technology for exactly that purpose, hoping to enthrall a new generation of consumers that have become inseparable…