The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. As a whole, this Facebook mobile commerce data underscored the importance for…
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Social media trends show LOL is virtually dead
Recent research has shown that emoji, “haha” and “hehe” have taken down the laughing short form. Although LOL used to be an extremely popular way of expressing that a statement was considered to be very funny, when it comes to the latest social media trends, it looks as though the usage of that shorthand has dropped into near nothingness. It should be noted that this research was specific to Facebook and did not include other social networks. Moreover, research also did not take texts or messenger program communication into account.…
Read MoreeMarketer data shows that 23 million American moms have profiles on Facebook
A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with their “friends”. As more than two thirds of the mothers on Facebook have children…
Read MoreSheSpeaks survey shows product satisfaction is most important for marketing to moms
The results of a survey performed by SheSpeaks have been released in a white paper by that company and Mom-entum that shows that the most important element in marketing to moms is a high quality effective product. Moms are a primary target market for thousands of companies across the country and around the world. In the United States alone, brands focus billions of marketing dollars directly at mom customers. From coupons to commercials and from product samples to full social media campaigns, moms always have the attention of companies selling…
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